January 24, 2009

what questions to ask channels to provide feedback on marketing media?

bobbydoshi72 asked:

I need to plan what marketing medium would work for our company. Hence, I need to ask certain specific questions to my channel network on what marketing activities would we require and hence what would the questions I need to ask?

Filed under Search Engine Optimization by Peter

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Comments on what questions to ask channels to provide feedback on marketing media? »

January 24, 2009

vandybim @ 3:10 pm

U need to do some secondary data work before u go to the channel -to see what works where. (Readership / Viewership data by location)
U cud ask the following to ur channel:
- Ranking / 5 point rating would help.Channel to rate or rank the various media on which would work better for them.
- U cud ask how they have spent THEIR money to promote their business.Which media did they prefer?
- Which exact magazines/ dailies/ tv channels to they think will work.

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