“Do I need to know and sponsor many people to be successful in MLM?” is a commonly asked question.

A reponse from many upline sponsors commonly is something similar to the following…

“No, if you sponsor just one person every month or so, you can be very successful in MLM, and develop a great residual income.

These people don’t have to be people you already know.  Think about how many people you interact with everyday in your normal day to day activities!

They tell you to sit down with paper and pen and create a list of everyone you know, have known, attended school with, done business with, worked with, go to church with, etc. and they explain that you will be amazed by %how many% people you come up with.

Will all or even most of these people join you in your MLM program? Probably not, but statistics show that one out of every one hundred names will make your car payment, one will make your house payment and one will retire you!

Three out of every one hundred people you contact is certainly achievable but you have to actually go out and contact the one hundred people.  Some of them may not be interested themselves, but they may know someone who may be and they refer that person to you.  This referral process expands your list.

Have you ever been turned down 97 times?  That is a lot of rejection.  And initially these rejections come from people you know, so the rejection is even more difficult.  Most people will not last that long.

How many people do you know who can go out and face 100 people they know and get turned down by 97 of them and just continue to keep plugging along trying to recruit or sell products to an disinterested market?

If you are fortunate enough to sponsor an established “heavy hitter” from another MLM company who brings along his existing downline with him, then the above answer can be technically correct depending upon your company’s compensation plan.

It is very unlikely that you will be able to sponsor a “heavy hitter” who can quickly go out and create a significant downline under you if you are only sponsoring “one person every month or two.”

So what might you do if you don’t want to face massive rejection and you aren’t going to be fortunate enough to recruit a “heavy hitter” early on in your MLM career?

If you don’t desire to be a member of the NFL (No Friends Left) club, then I would suggest not going out chasing after your friends and family, everyone you know, or anyone within 30 feet as many sponsors advocate.  No matter what they say, everyone is not your market.  Instead your target market is people who are specifically interested in starting a home-based business, earning extra money, are already members of some MLM company or are interested joining a MLM program.  Now the trick is to get them to come to you and then, using a soft sell approach instead of the traditional hard sell, recruit them into your program.

“And just how am I supposed to do that?”, you might ask.

You do this by first offering your target market a funded proposal or free report relevant to your market and developing a mailing or contact list from the funded proposal sales process.  You then develop a positive relationship with your list members through frequent contact and by providing them useful information.

If your market has been correctly identified, you will soon find that prospects will call you searching for guidance and asking how to become a member of,sign up as a member of your business.

Click the links in the resource box below to learn more about how to use free reports, funded proposals, and relationship marketing in your MLM enrolling efforts.

George Dodge rates relationship marketing superior to all other MLM recruiting techniques. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective MLM Recruiting methods made available with the use of the Internet.